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22/11/2006: "AUSTRALIAN SEAFARI, Crocodile Dundee - film shows"

Both films were touring western New South Wales at the same time. One grossed $40 million in Australia! The other did very well (considering).

Venues were towns where no cinema existed. Town Halls, bowling clubs, RSL auditoriums.

With lots of TV advertising, newspaper editorials and display ads, 1000 handbills per venue and 10 to 20 color posters displayed in store windows some weeks in advance a good response could be expected.

Simply rent an auditorium and turn up with bright (350 watt xenon) projector, films and a ticket seller like Christine Danaher (pictured).

If a cinema existed, we'd go there too. This was more the case in Queensland where only cinemas were allowed to show films.

(This silly and out-dated law has since been abolished. A worse example existed in South Australia for many years - this law required an on-duty fire brigade officer "to be present at any screening of motion picture films" in case of fire).