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12/01/2007: "ADVANCES IN UNDERWATER PHOTOGRAPHY....... !"

ALDI grocery stores are selling this item from next Thursday. Quite amazing to consider an underwater photograph can be made so cheap.

The camera is said to be re-useable, what about the underwater case?

We might argue that the quality wouldn’t be much good. This doesn’t really matter, if the subject has news value.

A newsworthy subject, photographed with the cheapest of camera’s is still going to be published, enhanced, colorized - regardless.

The $9.99 underwater camera and goggles would be worthwhile aboard any small boat even by persons who were not familiar with basic photography.

How to get the best shot with such a simple camera? Two tips. 1. Have the sun behind you – if possible. 2. Squeeze the shutter slowly and gently.

Years ago a New York artist was taking photographs of celebrities using an instant-type Polaroid camera. The selected print was copied while blown-up to A3 size print for gallery exhibition.

The subject mattered more than quality. The lack of quality being the art form.