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14/08/2007: "AUSTRALIAN SEAFARI ....... Shark Films go on tour"
In 1986 the first screenings of the new version began, with a terrific TV campaigns beginning in the Tamworth zone, then Orange, Coffs Harbour and Newcastle TV networks.
We covered the whole state and went back months later for return showings. Every town with 1000 people or more. The small places responded very well. In each case we'd use the best venue in town, usually an RSL or bowling club auditorium. If these were not available there'd be an old hall or meeting room somewhere.
Some shows were during winter with snow on the roof in an unheated hall People came along rugged up with blankets to keep warm. Christine sold tickets and appeared in the film. People loved to see a 'celebrity' in person.
I preferred to avoid this and did not appear on screen in my own film, probably a mistake. Providing entertainment is what it is all about.
We mostly chose school holiday times and did three sessions each day. Windows of halls were blacked out with sheets of plastic.
Jocelyn Edwards learned to operate a 16mm projector and sell tickets and toured separately with a second print. Being the 'star' of the film and featured on the advertising posters, she was treated like royalty.
The good TV advertising was the key, with 30 second and 60 second adverts.
Our old mate from radio station 2UW Ward "Pally" Austin loaned his voice for the audio. It was the professional touch that made the difference.
