Ron Taylor's SHARK FIGHTERS film ................ movie poster 1965
FORTY YEARS AGO Sharks on film were a rare event and Australia led the world in this respect. USA caught up during the 1970's. The
Shark Fighters programme ran for months in South Africa. In Australia it had a 30 day season in a Sydney theatre. This is the only surviving copy (orange version) of the 'over-print' poster, value unknown.
Shark Fighters was shown at venues known for surf films, i.e. older suburban cinemas struggling to stay in business, some with 1000 seats which were mostly empty except when a surf film screened.
Advertised via teen-radio announcers (
Ward Pally Austin on 2UW) and with posters like this plastered all over the city, the surf and shark films were a cultural delight.
Hawaiian shirts worn by almost everyone - the forerunner of beach culture fashion. Bleached hair, white jeans were the uniform of surf addicts. Supporting films included old cartoons, war newsreels - which brought howls of laughter from the growing group of soon-to-be anti-Vietnam war protesters.
Shark films attracted both the surfers and the general public. Divers were a minority. The true potential never fully exploited, we distributors being too lazy for that. 'Better things to do'.
Conventional 35mm movie distribution did not work profitably- you had to do it yourself in 16mm or not at all. The most successful 16mm film of all featured crocodiles. While surf films were more numerous than features like the above, the undersea titles were timeless and were distributed for years.
Queensland audiences, especially, were patriotic and huge when Great Barrier Reef content was exhibited via 16mm but by law only in licensed cinemas, huge single screen venues which were packed by schools by day and families by night, made possible by affordable TV advertising.
Narration for
Shark Fighters came via three now infamous voices. American stage actor
Hayes Gordon, TCN9 news anchor
Chuck Faulkner, and 2UW disc jockey
Ward Austin (who had the Aussie accent of the future in an era then dominated by
British culture - seems more incredible today).
fathom (TM) printed matter collectionSHARK AIR PATROL
We were invited aboard the New South Wales north coast shark patrol aircraft to do a live interview about sharks. We were the
experts doubling as film promoters during the January holidays in 1968.
Our film show would be held at the town cinema (which no longer exists) tonight at 8pm, a local radio station arranged for us to go up in their Cessna which was patrolling the beaches north and south.
At the airport we waited for the Cessna to pick us up. When it touched down and taxied
over, up drove a limo with a businessman who turned out to be a sponsor of the shark patrol aircraft and he was also selling real estate – a beach development nearby.
His complaint to the pilot was more of an instruction. “Don’t report any more sharks – I’m trying to sell land and you’re driving buyers away spotting these f------- sharks”.
So up we went in the aircraft to spot sharks but not report seeing them.
“It’s a nice day up here in the (radio station) aircraft with
Mike Perry and
John Harding who are in town to show the film
Ron Taylor’s Shark Fighters at the (town’s name) Theatre, tonight – do you see any sharks down there, boys?”
“No, there’s no sharks in the surf today but there’s plenty of them in Ron Taylor’s Shark Fighters films tonight at the (town’s name) theatre at 8pm”.
We had a full house that night, about 600 people. It was the best single screening we had between Noosa Heads and Wooli. We also checked-out the surf at Fraser Island with an aircraft ride over the island and while walking around Hervey Bay were surprised to see a local rock band with the same name as the film we were showing
The Sharkfighters.
A poster for our shows is above.
JH on 27.10.04 @ 07:53 AM AEST [
link]